The product page advertises ₹606/mo. In the cart, with Monthly Payable expanded, the same sofa is ₹806/mo — ₹606 rent, ₹109 GST and ₹91 for an insurance add-on. A ₹149 delivery and packaging charge appears for the first time on the same screen. Neither the GST line nor the delivery charge appears anywhere before the cart, and the product page carries no total-cost statement at all.
Delivery + Packaging Charges ₹149cart, Payable Now
Quoted character for character from the capture — check any line against your own page.
Why it matters
The mechanism here is worse than a surprise shipping fee because it recurs: the customer is agreeing to a 36-month direct debit a third larger than the number that persuaded them. Baymard’s survey work records 12% of respondents self-reporting that they abandoned a checkout because the total cost was not visible upfront — a stated reason from a survey, not a measured effect of fixing it.
Evidence and how this was measured
measured · 339 × 124 at y = 565 · measured on the desktop capture, at 1440 px wide
Who this touches
every buyer
How much it costs them
high
How sure we are
high
What the fix takes
medium (dev)
Finding 1 in our written audit of 30 July 2026 — ask us and we will send it.
proposed — our drawing, not your page
₹606/mo
₹606/mo rent + ₹109 GST₹715/mo
One-time delivery & packaging₹149
Refundable deposit₹606
Put the total on the product page, directly beneath the price.
Disclosure only. No price, no discount logic and no tenure rate changes. On the collection card, append “+ GST” to the price label.
On the product page Mojo Secure is a passive information row — “Secure this at ₹91/mo (Incl. tax) & get 100% damage waiver*”. There is no checkbox and no way to opt in. In the cart, with no action taken, it is applied at ₹91/mo with a Remove button beside it. The asterisk has no visible footnote on the product page.
In your store’s own words
Mojo Secure Secure this at ₹91/mo (Incl. tax) & get 100% damage waiver*product page — an information row, with nothing to tick
Mojo Secure 100% damage waiver* added for 1 products at ₹91/mo extra.cart, with a Remove button beside it, after no action was taken
Quoted character for character from the capture — check any line against your own page.
Why it matters
Two ways. Customers who notice at the cart lose trust at the exact moment they were about to commit. Customers who do not notice discover it on the first invoice, which is a support ticket, a chargeback risk and a one-star review — and this business displays its 10,612 reviews prominently.
Evidence and how this was measured
measured · 172 × 57 at y = 684 · measured on the desktop capture, at 1440 px wide
Who this touches
every buyer
How much it costs them
high
How sure we are
high
What the fix takes
low (dev)
Finding 2 in our written audit of 30 July 2026 — ask us and we will send it.
proposed — our drawing, not your page
Add Mojo Secure — ₹91/mo (incl. tax)
100% damage waiver. Cover and limits, in full, right here.
Make it an opt-in on the product page.
The asterisk needs resolving inline — we could not see its footnote anywhere on the product page, so we are not writing the cover limit for you. Ship the real footnote text with the checkbox. Separately, and outside the evidence corpus: adding a charged item to a basket without express consent is a pattern regulators have written about, and India’s consumer authority published dark-pattern guidance in 2023. We are not lawyers, this is not legal advice, and your counsel should look at it. [unverified — reasoning only]
an information row — no control on it · on a laptop
Finding 3
Finding 4
There are 2 more leaks on this store.
You have read the first 2 in full — the whole argument, the screenshots, and the exact words off your own pages. The other 2 are on screens you already have above, further along the same path a buyer walks. They are the places where somebody who had already decided to buy from you quietly stops, which is why they cost more than they look like they should, and why they are the hardest ones to catch from the inside — you know where everything is.
The screens they are on
Tenure ladder, open
Search: brown 3 seater sofa
We are not going to send you a longer list. A list is a diagnosis, and a diagnosis has never fixed anything on its own — the reading is the cheap part of this, and you are holding it. What is worth paying for is the other half: on a 15-minute call we walk the rest of what we found, agree which ones are worth doing, and then we make the changes on your store and measure what they did.
Fifteen minutes, no charge, and no deck. If we think nothing here is worth paying to fix, we will tell you that on the call.
How we measured this
What we opened, exactly
A real browser opened rentomojo.com on 31 July 2026, photographed every screen it reached, and measured where each element sits. Every figure on this page is either measured in that session or quoted from our written audit, with its source named.
Why the list is this length
The audit behind this page argues more findings than are shown. A finding appears here only when this capture can carry it — a measured box, a verbatim quote, a named limit. The rest stayed in the written audit; ask us for it.
What we could not see
An audit that hides its blind spots is guessing. These are ours, named.
Checkout past “Add address to proceed.”The flow requires phone OTP login and KYC document upload. We did not create an account on a live system, so field count, form mechanics, payment options and the NACH mandate step are unaudited — not “fine”.
The mobile funnel.RentoMojo serves a different product page at 390px and we have not audited it. If mobile is 60–75% of sessions, the ranking above could change entirely.
Page speed.Not measured. Two captures timed out against an unresponsive renderer during the audit session — a signal, not a measurement.
Tenure mix at order, and the Mojo Secure attach and removal rates.Their order database. If short tenures are common, finding 3 is the top of this list rather than the third item.
The screens we walked
Captured on a laptop only. On a phone RentoMojo serves a materially different product page — the tenure is disclosed inline as “₹606 /mo for 36 months”, and the desktop buy box is not there at all. The audit is desktop-observed and names mobile as its largest gap; pinning a desktop finding onto a mobile screenshot of a different page would look right and be false.
The exact pages we opened, at 1440 px, and how tall each one was
Screen
Page
Width
Height
Product page, as loadedNothing on this screen is claimed as a finding. It is here as evidence that the same screens exist at this width.
Open the page named under any figure, at the width in its caption — 390 px is a phone, 1440 px is a laptop. In Chrome: DevTools, then the device toolbar, then set the width.
Select any quoted text on this page and search your own page for it. It should match character for character.
Coordinates are CSS pixels from the top-left of that page at that width, so “y = 142” means 142 px from the top.
If the store has changed since we captured it, a claim may no longer reproduce. That is worth knowing — and it does not un-measure the capture: every figure here comes from the dated screenshots on this page.
No lift number, anywhere
Not a percentage, not a range, not an “up to”. We can tell you the leaks and their direction with confidence; we cannot size them without your analytics, and anyone who says otherwise is selling you a spreadsheet. Every figure on this page is either measured on the capture or quoted from the audit with its source named.
Captured 1 Aug 2026 from rentomojo.com on a laptop · Bangalore catalogue, Koramangala pincode, logged out · replayed from that capture · Captured 31 July 2026 from rentomojo.com.
Want us to look at the rest of your store?
We walk the whole buying path, not just the screens above, and send you what we find.
